Peter Richardson, the ex-Chief Operating Officer at Dyson, is joining research firm ExplainTheMarket.com to help coordinate and lead the expansion of the business within the UK and overseas.

Peter Richardson commented “I’m delighted to be joining such an innovative and positively disruptive research business with clear global potential. Guy and his team tick all the boxes as great researchers, but critically they also have real authority at telling stories with data, in a simple and straightforward way. This is actually extremely rare. Guy and I share the same vision for research with more power and less waffle, making a meaningful difference to board room decisions all over the world.

Peter was previously the Chief Operating Officer of Dyson. He was a Group Board Director and part of the senior Executive team that grew the business from a turnover of £45m to its current position of >£1billion global sales. His previous management roles include global giants Colgate-Palmolive, Coca-Cola and Cadbury Schweppes.

Having help lead one of the world’s most innovative companies, Peter understands the power and potential of combining top flight media expertise, with clear & compelling customer research.

Guy Shone, CEO of ExplainTheMarket.com commented “Peter’s track record is formidable. He knows better than most how to grow a truly innovative business. I’m delighted to be joining forces with him, as we take better data and clearer stories into the Boardroom and out to the public.

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