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ABOUT
Get to know us
Research & Media.
ExplainTheMarket was founded by Guy Shone to provide expert research more in tune with a fast-moving media-savvy world. Our research reports and projects combine traditional primary research methods with more experimental techniques. Guy provides analysis to an average weekly audience of over 50 million people through his regular work on Euronews, BBC and a wide range of other global media outlets.
Our Founder
“Research must work harder. It can and should be more truthful & more engaging”

What people say.

Camilla Mankabady
BAFTA Nominated BBC News & ITV News Programme Editor
Guy Shone is every TV producer’s perfect business booking – knowledgable, thoughtful and dependable – whether you’re after a fulsome fiscal analysis or a bite-size soundbite Guy has it covered. Guy brightens every show with his analysis, turn-of-phrase and depth of knowledge.

Ted Young
Editor-in-Chief, Metro UK
Guy is a top-class business writer. He is excellent at explaining difficult concepts to a mass audience.
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