Starling Bank has commissioned ExplainTheMarket to produce a new report on the future of the ‘fintech’ market. The report is co-authored with the CEO of Starling Bank, Anne Boden.
What became apparent is that whilst there is plenty of opportunity ahead, the fintech category faces a new set of challenges as it enters 2017. Whilst no longer a nascent industry, having moved into the mainstream, the narrative has become stuck in its own echo-chamber and lost sight of its original purpose: empowering customers.
We predict four key challenges and opportunities for the category in the year ahead